ForFreeChoice Celebrates World IP Day, Launches Open Letter to WIPO

Today we celebrate the World IP Day. Protecting intellectual property rights is fundamental to foster innovation and economic growth.  World IP Day, ForFreeChoice, in partnership with Property Rights Alliance, is proud to stand with content creators and rights holders around the world to fight for stronger, more effective intellectual property rights. This year ForFreeChoice is especially proud to […]

EU pharmaceutical incentives review: Innovation must be at the core of Commission strategy


As the European Commission prepares to release its long-awaited and controversial review of pharmaceutical innovation incentives, a coalition of think tanks, NGOs and academics from a range of European countries today urge policymakers to put innovation at the heart of it. “Innovation is paramount to Europe’s future economic growth. Yet EU member states underspend on […]

Plain packaging: Five Years of Failure! An open letter to WHO Director Dr. Tedros Ghebreyesus

“Five Years of Failure!” That’s the message a global coalition of 62 think tanks and rights advocates are sending to the new WHO Director Dr. Tedros Ghebreyesus in reference to the plain packaging policy the organization continues to promote.  Five years ago, Australia became the first country to fully implement plain packaging by denying all […]

The failure of the plain package

The Australian plain packaging legislation was implemented in December 2012. Since then, trademarks, logos, non-prescribed colors and graphics have been removed from packs. But 5 years later, there is no evidence that plain packaging has achieved (or is likely to achieve) any public health benefits. The Australian plain packaging legislation was implemented in December 2012. […]

Quality stamps and traffic light system? No thanks!

For the last years, the world’s major food wholesalers (10 mega-groups) have been pushing for the EU Commission and Parliament to adopt a directive that obliges all member states to adopt the nutritional traffic light system. It would be a real threat for citizen’s right to be correctly informed. Our freedom of choice is being […]

European Commission Against Consumers’ Freedom of Choice on “Dual Standard” Issue

What if the European Commission, besides regularizing a good part of your life, also told you what you should buy and what not, what to enjoy and what you have to avoid. Can you do it? Because we can’t: just the thought of that is rather distressing. Anyway, often reality overcomes imagination. This is what […]

Wheat: Italian Protectionism Hurts Consumers

ForFreeChoice calls EU Commission and Institutions to stop the Italian discrimination of foreign wheat. It is a violation of free trade principle and fair competition. Last August the Italian government passed a bill that introduced the obligation to indicate the origin of wheat on pasta labels. Minister Carlo Calenda (Economic Development) and Minister Maurizio Martina […]