From 2017 on, all cigarette packs in my host-country France have to be sold in the format of the so-called “neutral pack.” This implies that the pack will have the brand name in a neutral font, a colourless pack, and even bigger warning labels and shocking pictures of tobacco-derived diseases. This government measure mostly intends to discourage young people from smoking, but it fails to do so. It actually does quite the opposite.
The lead example for the plain packaging proponents and those who generally favour tough restrictions on tobacco is Australia. The country has very high taxes on tobacco, heavily regulates smoking in public areas, and in 2012, it became the first country worldwide to make plain packaging for cigarettes compulsory.
Di Bill Wirtz
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