The Great Scam of ‘Free From’ Labels: a Study Confirms

palm oil

The Food Quality and Preference study, conducted by the Federal Polytechnic of Zurich in collaboration with EUFIC (European Food Information Council), focused on the relationship between consumers and food-related information such as packaging info, claims, advertising and labeling.

Many companies use the “free from …” claim to attract new customers, but they often misinform them, as it is the case for palm oil. How does this affect our choices and our consumption?

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For Free Choice aims to promote scientific information and method in public discourse. For Free Choice also defends consumers’ choice rights against the smear and demonizing campaigns which aim to confuse them and benefit specific interests.


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