Like COVID-19 the anti-palm oil claims spread around Europe We warned you!!! Anti-Palm Oil Claims will penetrate Europe. Following the Italian path, the claim Palm Oil free is spreading throughout Europe, like a virus. Italian Food companies and retailers paved the way. They have massively used it in their commercial and marketing strategies: misleading consumers […]
Tag: Free From
A New Clown in Town: The New Farce of Food Certification
In Europe, the absence of legislation that protect consumers is now favoring the speculation of fake food certifications: the case of the “free from palm oil” claim. FAKE-STICKERS The International Palm Oil Free Certification Trademark Program (POFCAP) is the new clown in town. They would like to deceive European consumers with an alleged sticker […]
“The big ‘free-from’ deception”: Palm oil-free foods higher in saturates and less sustainable, finds study
Food brands are profiting from ‘free-from’ fake news, claims an Italian consumer rights organisation, after its study found ‘palm oil free’ products were higher in saturates and less sustainable than their palm oil counterparts. Palm oil is found in a wide range of food and non-food products on supermarket shelves. The ingredient is odourless, high […]
“Palm Oil Free” Fad: Facts, Fiction and Misleading Claims; Brussels – April 4, 2019
“Palm Oil Free” Fad: Facts, Fiction and Misleading ClaimsThursday 4 April – 8:45 AM Room A5E-3, European Parliament Rue Wiertz 60, 1047 Brussels Are “Palm Oil Free” products better for health and the environment? Are “Palm Oil Free” claims helpful for the consumer? Are they anti-competitive? We discussed with: Alberto Cirio – Member of the European Parliament Giacomo Bandini – For […]
Spanish Public TV: Fake-news to disinform consumers
Documentos TV, a Spanish TV program from the public television, broadcasted a video which portrayed palm oil as a threat for human’s health and nature. Sad news. We are accustomed to hear fake-news from desperate companies trying to revamp their poor track record on sales. But journalists, no. We are not used to that – […]
Save the Date: March 21 – Fake News, Hoaxes and Food Labeling
On March 21 at the Italian Chamber of Deputies (Nilde Iotti Room) the ForFreeChoice Institute will host the event Fake News, Hoaxes and Food Labeling ForFreeChoice Institute will present the comparative study “Palm Oil Free, With More Saturated Fats and Less Sustainability” The panel speakers will be: MP Beatrice Lorenzin, Former Minister of Health […]
Spanish Trap(a)
Spanish food producers and traders are the last to join the commercial war against palm oil in the hope of revamping their stagnating market. Trapa follows the exact steps of its European counterparts, proving its a consolidated strategy. But risks are higher than advantages and results will be poor as Italy shows. Trapa’s ‘free from palm […]