Anti-Palm Oil Claims Like a Virus around Europe

Like COVID-19 the anti-palm oil claims spread around Europe We warned you!!! Anti-Palm Oil Claims will penetrate Europe. Following the Italian path, the claim Palm Oil free is spreading throughout Europe, like a virus. Italian Food companies and retailers paved the way. They have massively used it in their commercial and marketing strategies: misleading consumers […]

A New Clown in Town: The New Farce of Food Certification

olio di palma

In Europe, the absence of legislation that protect consumers is now favoring the speculation of fake food certifications: the case of the “free from palm oil” claim. FAKE-STICKERS   The International Palm Oil Free Certification Trademark Program (POFCAP) is the new clown in town. They would like to deceive European consumers with an alleged sticker […]

“The big ‘free-from’ deception”: Palm oil-free foods higher in saturates and less sustainable, finds study

Food brands are profiting from ‘free-from’ fake news, claims an Italian consumer rights organisation, after its study found ‘palm oil free’ products were higher in saturates and less sustainable than their palm oil counterparts.  Palm oil is found in a wide range of food and non-food products on supermarket shelves. The ingredient is odourless, high […]

“Palm Oil Free” Fad: Facts, Fiction and Misleading Claims; Brussels – April 4, 2019

“Palm Oil Free” Fad: Facts, Fiction and Misleading ClaimsThursday 4 April – 8:45 AM  Room A5E-3, European Parliament Rue Wiertz 60, 1047 Brussels   Are “Palm Oil Free” products better for health and the environment? Are “Palm Oil Free” claims helpful for the consumer? Are they anti-competitive?   We discussed with: Alberto Cirio – Member of the European Parliament Giacomo Bandini – For […]

Save the Date: March 21 – Fake News, Hoaxes and Food Labeling

On March 21 at the Italian Chamber of Deputies (Nilde Iotti Room) the ForFreeChoice Institute will host the event Fake News, Hoaxes and Food Labeling ForFreeChoice Institute will present the comparative study “Palm Oil Free, With More Saturated Fats and Less Sustainability”   The panel speakers will be: MP Beatrice Lorenzin, Former Minister of Health […]