Like COVID-19 the anti-palm oil claims spread around Europe We warned you!!! Anti-Palm Oil Claims will penetrate Europe. Following the Italian path, the claim Palm Oil free is spreading throughout Europe, like a virus. Italian Food companies and retailers paved the way. They have massively used it in their commercial and marketing strategies: misleading consumers […]
The Palencia Chocolate company Trapa, created the first chocolate in Spain 50 years ago. Trapa has decided to celebrate its anniversary by sponsoring orangutans in Borneo. They argue that it is due to its commitment to the environment and the withdrawal of palm oil from its products that help stop deforestation. Fake News Once again, it is about using marketing and fear in the face of scientific […]
Food brands are profiting from ‘free-from’ fake news, claims an Italian consumer rights organisation, after its study found ‘palm oil free’ products were higher in saturates and less sustainable than their palm oil counterparts. Palm oil is found in a wide range of food and non-food products on supermarket shelves. The ingredient is odourless, high […]
The claim “palm oil-free” aims to make the consumer believe that they are buying a more sustainable product. But is it true? To verify this, we analyzed several authoritative independent scientific studies commissioned by international bodies, governments, and Life Cycle Analysis (LCA), to measure the sustainability of some of the vegetable oils most often used […]
The Institute of Advertising Self-Regulation has ordered the stop of the campaign “Calm, Calm, There is No Palm Oil” by an Italian Nocciolata company as it is considered disparaging. Advertising against palm oil is not only bad but it expensive for companies that engage in these unfair advertising practices. Chinese proverb: Sit down along the river bank […]
The claim “free from” is deceptive for consumers. The claim “free from”, used in advertising or on labels to indicate that a product is without a certain Ingredient, is a marketing tool that is very useful for getting consumers attention, but that can also be very dangerous because it risks deceiving consumers. In a highly […]
We, as citizens, promote sustainability in the perpetual search for greater prosperity and happiness. The market is not static. It constantly changes, adapting to social and environmental needs. Thus, through free enterprise, entrepreneurial citizens and managers of large companies have begun to invest time, effort, and resources in order to reduce the impact of human […]
The Indonesian government’s sustainability policies are beginning to bear fruit. According to the latest data published by Global Forest Watch, the situation in Indonesia is clearly improving. Government’s policies have achieved tangible immediate results. Primary forest loss has fallen to its lowest level since 2003, continuing the promising decline started in 2016. Over the past […]
1.Which vegetable oil is the most environment-friendly? Palm oil is the most sustainable crop with a fully certified supply chain. It is the crop with the highest yield per hectare: 3.8 tonnes vs. 0.8 for rapeseed and 0.7 for sunflower and with the best life cycle assessment. 2. What do you mean with ‘Life Cycle […]
Spanish food producers and traders are the last to join the commercial war against palm oil in the hope of revamping their stagnating market. Trapa follows the exact steps of its European counterparts, proving its a consolidated strategy. But risks are higher than advantages and results will be poor as Italy shows. Trapa’s ‘free from palm […]