The claim “free from” is deceptive for consumers. The claim “free from”, used in advertising or on labels to indicate that a product is without a certain Ingredient, is a marketing tool that is very useful for getting consumers attention, but that can also be very dangerous because it risks deceiving consumers. In a highly […]
We, as citizens, promote sustainability in the perpetual search for greater prosperity and happiness. The market is not static. It constantly changes, adapting to social and environmental needs. Thus, through free enterprise, entrepreneurial citizens and managers of large companies have begun to invest time, effort, and resources in order to reduce the impact of human […]
The Indonesian government’s sustainability policies are beginning to bear fruit. According to the latest data published by Global Forest Watch, the situation in Indonesia is clearly improving. Government’s policies have achieved tangible immediate results. Primary forest loss has fallen to its lowest level since 2003, continuing the promising decline started in 2016. Over the past […]
1.Which vegetable oil is the most environment-friendly? Palm oil is the most sustainable crop with a fully certified supply chain. It is the crop with the highest yield per hectare: 3.8 tonnes vs. 0.8 for rapeseed and 0.7 for sunflower and with the best life cycle assessment. 2. What do you mean with ‘Life Cycle […]
Several MPs of the European Parliament Agriculture Commission have proposed to reduce subsidies for intensive agriculture and livestock farming. Finally. This reform, which must be firstly approved by the European Parliament before the end of the mandate, presents itself as a concrete measure to curb the livestock industry and (consequently ) the damages it causes […]
Trapa was wrong. So are all food companies using labels to discriminate palm oil for commercial purposes. We warned Spanish consumers a few weeks ago. We are now glad to notice that the Spanish Association for the Self-Regulation of Commercial Communication shares our view. The self-regulatory body of the advertising industry has stated that Trapa […]
Spanish food producers and traders are the last to join the commercial war against palm oil in the hope of revamping their stagnating market. Trapa follows the exact steps of its European counterparts, proving its a consolidated strategy. But risks are higher than advantages and results will be poor as Italy shows. Trapa’s ‘free from palm […]
Lidl own branded products sold in SWITZERLAND contain sustainable palm oil. Lidl acknowledges that palm oil is a high-quality ingredient whose supply chain is subject to stringent safety checks, attesting its sustainability. By doing so, Lidl contributes to: promoting environmental sustainability and biodiversity; fostering economic growth and job creation in developing areas of the world; protecting […]
Finally, Greenpeace got it right: palm oil is the most sustainable supply chain. Demonizing it would be socially and environmentally counterproductive: NO PALM OIL = NO SDGs. Finally, Greenpeace understood that there is a war against palm oil, a war in which they have a role too. Finally, Greenpeace might decide to switch to the right side. Finally, […]
With Christmas just around the corner, Greenpeace continues to deceive citizens with its fundraising campaign. After the recent sideshows in front of supermarkets, our heroes decided to chain themselves in front of Mondelez’s factories in northern Italy and protest again Wilmar using the catchphrase: “No to Palm Oil! that Kills Forests” We must be honest. […]